10-Hour Digital Marketing Training: Learn Tools + Build Strategy for Your Business

What if you could sit down with someone who actually understands your business, your challenges, and your goals? Someone who’d help you plan a digital strategy tailored to YOUR specific situation? And then teach you the tools to execute it yourself?

That’s what this is. Not a generic training course. A personalized consulting + training session focused entirely on YOUR business.

Linkedin profile headshot of Digital Marketing Expert Syam S Pillai

Who This Is For


You have a business. You want to grow online. But you don’t know if you should focus on SEO, ads, social media, or something else. And you definitely don’t want to pay an agency ₹50,000/month. This is for you.

You sell products online. You want more traffic, more sales. You’re not sure if organic search or ads or social media is your move. Let’s figure it out based on YOUR product and YOUR customers.

You’re a consultant, designer, coach, writer, etc. You want consistent clients. You’re good at what you do, but you’re not great at marketing yourself. Let’s build a strategy that works for your type of business.

You oversee marketing for your company. You need to understand digital marketing strategy so you can make smart decisions. You want practical, actionable knowledge—not theory.

You’re planning to launch. You want to understand digital marketing BEFORE you spend money. Smart move. This training helps you start on the right foot.

You’ve tried things. Nothing worked. You’re confused. You need someone to cut through the noise, understand YOUR situation, and give you clear guidance.

In 10 hours (flexible scheduling, Mon-Sun), you’ll:

  • Understand your business from a digital perspective – What’s unique? What’s your competitive advantage? Where are your ideal customers?
  • Identify digital marketing opportunities – What channels actually make sense for YOUR business?
  • Build a realistic strategy – Not someone else’s playbook. Yours.
  • Learn tools to execute – Google, Meta, LinkedIn, AI for content, analytics—only what YOU need
  • Leave with confidence – You know exactly what to do and how to do it

This is consulting + training merged. Strategic guidance + hands-on learning. Your business + expert insight = growth.

Training Details

Total Hours: 10 hours

How You Want to Do It:

  • 2 hours/day for 5 days? Yes.
  • 5 hours/day for 2 days? Yes.
  • 1-2 hours every evening for 10 days? Yes.
  • Custom? Yes.
  • Available Monday-Sunday. Morning, afternoon, evening—you choose.
  • Total Investment: ₹15,000

Payment Structure: 

  • Advance: ₹7,500 (to confirm your slot and prepare)
  • Balance: ₹7,500 (end of the course)

Money-Back Guarantee:

  •  If you’re not happy after the first session (first 2 hours), we refund your advance payment immediately. No questions asked. You can decide to continue or cancel.

Why This Guarantee?:

  • We’re confident this will be valuable. And we want you to feel safe trying it. If it’s not working after the first session, we don’t want your money.
  • Chat with us (WhatsApp or call – 9846536227 ) to discuss your preferred schedule
  • We confirm available slots
  • We work around YOUR availability
  • Done. You’re scheduled.
  • We get it. You’re busy. You have a business to run. We’ll make this work with your schedule.

What This Actually Is (vs. What It’s Not)

❌ This Is NOT

  • Generic training where you learn alongside 50 other people
  • Predetermined curriculum that may or may not fit your business
  • Recording-based, self-paced courses where you figure it out alone
  • Selling you 15 different tools you don’t need
  • Another course designed to “build a funnel”

This Is

  • Personalized to YOUR business situation, challenges, and goals
  • One-on-one or small group (your choice)
  • Live, real-time consultation with a digital marketing strategist
  • Focus on organic growth, zero-budget strategies, and smart ad spending (if needed)
  • Learn & Build a practical digital marketing strategy you can execute immediately
  • Teaching only the tools that matter for YOUR specific business
  • How to get found on Google search without paid ads
  • Google Search Console: Understanding what customers search for
  • Google Business Profile: Dominating local searches
  • Google Analytics: Understanding where your customers actually come from
  • SEO basics that actually matter for YOUR business

  • When ads make sense (and when they don’t)
  • Setting up Meta ads properly (most people do this wrong)
  • Audience targeting that actually works
  • A/B testing to find what converts
  • Measuring results that matter (not just “likes”)

LinkedIn for Professional & Company Growth

  • Personal branding if you’re a freelancer or professional
  • Company page optimization if you’re a business
  • LinkedIn as a lead generation channel (if B2B)
  • Building credibility and network on LinkedIn

Content Creation with AI Tools

  • Using ChatGPT for blog posts, social posts, email, ad copy
  • Using Gemini for specific tasks
  • Using Claude for detailed work
  • Making AI-generated content sound like YOU (authentic, not robotic)
  • Using Perplexity for research and competitive analysis
  • Canva for social graphics and simple designs (beginner level)
  • Basic video editing for social content
  • When visuals matter vs. when text is enough

WordPress Website Basics

  • Updating your website yourself if you have one
  • Blog management and optimization
  • Basic WordPress understanding (not becoming a developer)

Strategic Framework

  • How to think about YOUR business’s digital presence
  • What to focus on first (and what can wait)
  • Zero-budget strategies vs. paid strategies
  • Measuring what matters
  • When to hire help vs. doing it yourself

AI in Your Business

  • Practical AI tools for content creation
  • How AI can make you more efficient
  • AI limitations and when humans still matter
  • Future-proofing your marketing

What happens:

  • We have a real conversation about your business
    • What do you sell/offer?
    • Who are your ideal customers?
    • What’s your current online presence?
    • What’s working? What’s not?
    • What are your goals? (More customers? More revenue? More leads?)

Why this matters: Most digital marketing advice fails because it doesn’t fit YOUR business. We make sure everything we do after this is tailored to your reality.

What you get: Clear understanding of where your business stands digitally right now. Honest assessment of what’s working and what’s not.


What happens:

  • We analyze which digital channels actually make sense for YOUR business
    • Is Google organic search your priority? Or social media? Or both?
    • Do you need to run ads right now, or should you build organic first?
    • Which platform (Google, Meta, LinkedIn) aligns with your customers?
    • What’s your zero-budget strategy? (What can you do free?)
  • We build a realistic strategy together
    • Not some fancy 50-page document. A practical, actionable plan.
    • What to focus on first
    • What can wait
    • Quick wins vs. long-term efforts

Why this matters: Wrong strategy = wasted time and money. Right strategy = focused effort that actually moves the needle.

What you get: A clear digital marketing strategy designed for YOUR business. You know exactly what to do and why.


What happens:
Based on your strategy, we teach you the tools you need:

Google Ecosystem (Organic Visibility):

  • Google Search Console – Understand how Google sees your website
  • Google Business Profile – Show up in local searches and Google Maps
  • Google Analytics – Understand where your customers come from
  • Organic search strategy – How to get found without paid ads

Meta Ecosystem (Social + Ads):

  • Meta Business Suite – Manage Facebook and Instagram
  • Meta Ads Manager – If ads make sense for your business, how to run them smartly
  • A/B testing – Test what works before scaling
  • Audience targeting – Finding your ideal customers

LinkedIn (Professional & B2B):

  • Personal branding – Building your credibility and network
  • Company page optimization – Showcasing your business professionally
  • LinkedIn for lead generation – If B2B is relevant
  • LinkedIn content strategy

Content Creation with AI:

  • Using ChatGPT for your business (blog ideas, social posts, email, ad copy)
  • Using Gemini or Claude for specific tasks
  • Using Perplexity for research and data gathering
  • Creating content that sounds like YOU, not like an AI wrote it

Visual Content (Basics):

  • Canva for social posts and simple graphics
  • Basic video editing for social media or YouTube shorts
  • When to use visuals vs. text

WordPress for Content Management (Basics):

  • If you have a website, updating it yourself
  • Blog management
  • Basic optimization

Practical demos, real examples for YOUR business, hands-on practice

What you get: Hands-on knowledge of tools that matter for your business. Not just theory—you DO it during the session.


What happens:

  • We finalize your strategy with specific actions
  • We make sure you understand what to do after this session
  • Questions answered
  • Real-world advice on hiring help vs. doing it yourself
  • Optional: Ongoing support structure (if needed)

What you get: Confidence that you know exactly what to do when you leave. You’re not confused. You’re ready.

Meet Your Consultant/Trainer: Syam S Pillai

Kerala Digital Marketing Agency Founder Syam S Pillai

15+ Years Hands-On Digital Marketing
Since 2010, Syam has been managing digital marketing for diverse businesses:

  • Startups trying to find their first 100 customers
  • E-commerce brands scaling from ₹10L to ₹10Cr+ in revenue
  • Service providers building consistent client pipelines
  • Educational institutions attracting students through organic channels
  • B2B companies generating quality leads
  • Helped 100+ businesses achieve measurable digital growth
  • Generated 2.74M+ search impressions for clients through organic SEO
  • Managed digital marketing budgets from ₹0 to ₹10L+/month
  • Trained 100+ professionals who now work as digital marketers or run their own businesses
  • Consulted with businesses globally (clients from India, Australia, UK, USA, and beyond)
  • Zero-budget marketing strategies (organic growth, content, social, SEO)
  • Paid advertising on Google and Meta (ROI-focused)
  • SEO strategy for local and global businesses
  • Content marketing that actually converts
  • LinkedIn strategy for professionals and B2B companies
  • Google Business Profile optimization
  • Website strategy and basic WordPress
  • Team building and delegating digital marketing tasks
  • AI integration in marketing (practical, not hype)

Why He’s Different:
Syam doesn’t sell you what’s trendy. He gives you what works for YOUR business. He’s brutally honest about what will and won’t work. He’s still actively managing campaigns—he’s not just living off past expertise.

His Training Philosophy:
“Digital marketing should be practical, transparent, and focused on your business’s actual goals—not vanity metrics or fancy frameworks that don’t apply to you.”

  • Analyze their product, pricing, and customer
  • Determine: Ads make sense (fast results needed), BUT organic SEO first (builds long-term)
  • Build a simple strategy: 1) Optimize website for key product searches, 2) Run Meta ads targeting their ideal customer, 3) Measure which channel gives better ROI
  • Teach: Google Analytics (tracking), Meta Ads Manager (running ads), A/B testing
  • They leave knowing: Focus on 3 key product pages, test ad variations, measure results
  • Understand their ideal client and how those clients search
  • Strategy: LinkedIn personal brand + Google Business Profile + content strategy
  • Determine: Zero-budget (LinkedIn + content) first, then ads if needed
  • Teach: LinkedIn profile optimization, basic SEO for their location, ChatGPT for content ideas
  • They leave knowing: How to be found on LinkedIn by ideal clients, how to create consistent content, when to consider ads
  • Strategy: 1) SEO for 2-3 key keywords, 2) Google Business Profile (free), 3) LinkedIn (free), 4) Content strategy (low cost)
  • 3-4 months in: Organic starts working. Then consider ₹5,000/month for ads to accelerate
  • Teach: Free and low-cost tools (Google, Meta free features, LinkedIn, ChatGPT free tier, Canva free)
  • They leave knowing: How to bootstrap digital marketing, when to add budget later

Is this really personalized or is it a group class?

Truly personalized. One-on-one with Syam. Or if you want a small group (2-3 people in similar situations), that’s possible too. Your choice.

What if my business is very niche/unusual?

Perfect. Niche businesses often have the BIGGEST opportunity in digital marketing because there’s less competition. We’ll figure out YOUR specific angle.

Do I need to know anything about digital marketing before starting?

No. Zero knowledge needed. If you’re comfortable with email and internet, you’re fine.

Can I do this while working full-time?

Absolutely. 10 hours over flexible dates/times. Mornings, evenings, weekends—whatever works for you.

What tools do I need before starting?

Just a laptop and internet. No pre-paid subscriptions or software needed. We’ll explore free tools first.

Will you help me hire someone to do this work later?

Yes. We can advise on whether you should DIY vs. hire a freelancer. We can even help you find and vet freelancers if needed.

What’s covered in the refund guarantee?

If you’re not happy after the first session (first 2 hours), we refund your ₹7,500 advance. That’s it. If you continue after, the guarantee expires.

What if I need help after the session?

This package includes the 10 hours. After that, you’re independent. If you want ongoing coaching, that’s a different package (1:1 mentorship).

Is there a recording or can I retake the session?

No recordings. This is live, personalized. If you want to revisit something, you can book additional sessions separately.

How do I know if this is right for me?

If you have a business and want to grow online strategically, it’s right for you. Chat with us first. We’ll confirm it’s a fit.