onam festival, celebrations in kerala, business impact made by myths

Onam in Kerala: Where Tradition Harmonizes with Prosperity – Exploring the Festival’s Business Legacy

Onam, a festival blending mythology, culture, spending, and business growth, has a historical backdrop rooted in the tale of King Mahabali. Celebrated across Kerala, it’s not just a myth; it’s a thriving market with an estimated spending ranging from Rs 10,000 crore to Rs 20,000 crore. This celebration fuels local businesses, product makers, and retailers, revitalizing Kerala’s economy. Advertisers also capitalize on Onam’s commercial importance, with an expected advertising expenditure of Rs 400 crore.