This blog post explores the critical role of CAC in digital marketing and how it impacts a company’s bottom line. We discuss how Kerala Digital Marketing Agency can help achieve a balanced CAC spending and drive organic growth. With expertise in local market dynamics and consumer behavior, the agency offers unique strategies for CAC optimization and organic growth. We also analyze a case study of low CAC competitor Physics Wallah beating EdTech giants Byju’s and Unacademy. Learn why optimizing CAC is crucial for your company’s growth and digital marketing success.