Tag: onam marketing
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Onam in Kerala: Where Tradition Harmonizes with Prosperity – Exploring the Festival’s Business Legacy
Onam, a festival blending mythology, culture, spending, and business growth, has a historical backdrop rooted in the tale of King Mahabali. Celebrated across Kerala, it’s not just a myth; it’s a thriving market with an estimated spending ranging from Rs 10,000 crore to Rs 20,000 crore. This celebration fuels local businesses, product makers, and retailers,…