Kerala’s Finance Minister, K. N. Balagopal, emphasized the need for tourism stakeholders to prioritize infrastructure development and innovative offerings to harness the vast potential of the state’s tourism industry, aiming for increased revenue contributions. Balagopal made these remarks during the inauguration of GTM Expo 2023, the inaugural edition of South India’s travel expo, which is part of the larger Global Travel Market (GTM 2023).
In his address, Balagopal highlighted the tourism sector’s growing significance, presenting ample opportunities for private investments and attractive returns. He stressed the importance of implementing innovative marketing strategies to promote Kerala Tourism on a global scale.
Furthermore, Balagopal assured full government support for initiatives within the tourism industry. He underscored the role of expos and travel markets like GTM in facilitating knowledge exchange and networking opportunities for participants and visitors alike.