Top Technical SEO Issues Every WordPress Website Owner Should Know

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According to a recent study, WordPress is the most commonly used content management system (CMS) for websites. However, despite its popularity, there are still some common technical SEO issues that can arise with WordPress websites. In this article, we’ll take a closer look at some of the top technical SEO issues that WordPress site owners should be aware of.

  1. Duplicate content: One of the most common technical SEO issues with WordPress is duplicate content. This can occur when the same content is published on multiple pages or when WordPress creates multiple versions of the same page (e.g., with and without the “www” prefix).
  2. Non-optimized URLs: Another technical SEO issue with WordPress is non-optimized URLs. WordPress generates URLs automatically based on the title of the page or post, but these URLs may not always be optimized for search engines.
  3. Slow page speed: Page speed is a critical factor in SEO, and WordPress sites can be particularly prone to slow loading times. This can be due to a variety of factors, such as poorly optimized images, too many plugins, or slow hosting.
  4. Broken links: Broken links can harm your SEO efforts by causing search engine crawlers to hit dead ends. WordPress plugins like Broken Link Checker can help you identify and fix broken links on your site.
  5. Missing meta tags: Meta tags are important for providing search engines with information about your site and its pages. WordPress allows you to easily add meta tags to your site using plugins like Yoast SEO.
  6. Noindex/nofollow issues: WordPress has a built-in feature that allows you to tell search engines not to index certain pages or to ignore certain links. However, if you’re not careful, you could accidentally apply these settings to pages that you want to be indexed.

It’s important to address these technical SEO issues on your WordPress site to ensure that it’s optimized for search engines and attracting the traffic you want. By being aware of these issues and using the right tools and plugins, you can help your WordPress site perform better in search engine results pages (SERPs).

Reference: Search Engine Land. (2021, April 12). Top WordPress technical SEO issues.