Digital marketing is essential for tour operators in Kerala to reach their target audience, promote their tours and activities, and increase bookings. In today’s digital world, potential travelers are increasingly using the internet to research and book their trips. A well-executed digital marketing strategy can help tour operators in Kerala attract more visitors and grow their businesses. Key benefits include increased visibility, targeted marketing, and measurable results, ensuring that marketing efforts are effective and results-driven.
Kerala’s tourism industry, on the path to recovery from the COVID-19 pandemic, faces setbacks from natural disasters and health crises like the Nipah virus outbreak. This article delves into the impact of negative news on the sector and emphasizes the need for responsible reporting.